If you use Attentive as your SMS provider, you can use Privy to quickly collect subscribers by including a single call-to-action (CTA) in your campaign. When a mobile visitor is shown the campaign, they’ll simply have to select the CTA and send the pre-populated message to Attentive to opt-in. This approach, which Attentive calls Text to Join (TTJ), streamlines the entire signup process and improves signup rates by removing the visitor's need to submit their contact information via a form. 

Before you begin

1) To generate the opt-in text message for your campaign's CTA, you need a specific Attentive link. If you do not already have this link, please reach out to your Attentive representative, and they will generate one for you. The completed link will look something like this: 

sms:{Your Attentive Number}&body={Your Attentive Text to Join (TTJ) Keyword}

 

2) Your campaign must include a disclaimer that outlines what a visitor can expect following an opt-in, along with instructions on managing their subscription and links to your messaging Terms of Service and Privacy Policy, both of which Attentive provides. An example disclaimer is shown below, but please consult with your Attentive representative to ensure your legal language meets your needs. 

 

By signing up via text, you agree to receive recurring automated promotional, and personalized marketing text messages (e.g., cart reminders) from {Your Company} at the number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {Link to terms} & Privacy {Link to Privacy Policy}. 

 

3) It's recommended that you follow these steps to integrate your Privy account with your Attentive account, although it is not specifically required for a text to join (TTJ) campaign. 

Create the campaign

To create a text to join (TTJ) campaign:

• Navigate to Convert > All Campaigns and click the New campaign button. 
• Select the Build your own option on the Privy Plays dashboard, provide an internal name, and click the Create Campaign button. 
• In the Create step of the campaign builder, select the Form fields card, uncheck the Enable Form option, and then click Save. 

 

 

• While still in the Create step of the campaign builder, select the Add a display option. 
• Select a form-free template to showcase your opt-in CTA - a flyout or a popup is recommended - and then click the Choose selected option in the upper right.  
• Customize the display with an opt-in message button and a disclaimer. For the button action, select the Redirect page to option and input the link provided by Attentive. Meanwhile, the disclaimer must link to the Terms of Service and Privacy Policy provided by Attentive while clearly explaining that sending the subsequent text will result in an opt-in for text message marketing. An example is available in the Before you begin section of this guide. 

 

 

• While in the campaign editor, consider adding an optional button that allows the visitor to dismiss the offer. The button would use the Close the... option. 
• Disable the Desktop tab if it is active and configure or disable the Mobile tab. 
• Select the Save option at the upper right. 

 

 

• Next, move to the Target step and configure the When To Show setting. A timer of at least 5 seconds is recommended. Save. 
• Select the Who To Show It To setting and click Add targeting condition.
• Add the rule listed below along with any other desired rules. Save. 
  • Device category is Mobile - This rule ensures the visitor is on their mobile device, which allows the link to generate and send the opt-in text message properly. 
• Select the How Long to Show It setting if you'd like the campaign to expire. Save. 
• In the upper right, click the Publish button and confirm in the prompt. 

 

 

The text to join (TTJ) campaign is now live and will appear to your qualifying customers.